The Eastern New Town not only has modern architecture which elevates the urban skyline and perfect functional facilities, but also has the humanistic heritage to continue the “gene” of the old town of Ningbo, added by the green ecological environment. Here, the flourishing economic center, the brilliant business center and the splendid cultural center perfectly integrate with the exuberant ecological city, forming a unique vigorous character of the New Town.
Currently, the core area of the Eastern New Town has been basically covered with a complete set of projects, demonstrating the developmental scale of city-industry integration with a "3+4" modern industrial development system.
With the continuous improvement in the city-industry integration, the leading industries of exhibition and trade, shipping logistics and financial services have created agglomeration advantages in the Eastern New Town. With the functional platforms of the city's four core industries and the full development of the "three characteristic industry clusters" of the fashion and creative industry, the intelligent economy and the comprehensive health industry, modern commerce and trade are flourishing here. The Eastern New Town is already the new engine of Ningbo's economy.
Ningbo International Trade and Exhibition Center, with the International Trade Center and the International Convention and Exhibition Center as its main body and an overall floor area of over 1 million square meters, gathers more than 80% of exhibition enterprises in the whole city – over 1,200 trade and exhibition enterprises. It possesses large trade display platforms such as the commodities exchange center and the cross-border electronic products exchange center, and has been the host venue of national exhibitions such as the China-CEEC Expo and Smart China Expo, forming an online and offline trade exhibition industry chain.
Representative building: Ningbo International Convention and Exhibition Center, one of China’s top ten exhibition centers, is the indispensable trade center of Ningbo.
◎国际贸易展览中心 Ningbo International Trade and Exhibition Center
Ningbo International Finance Service Center has gathered 12 municipal-level branch headquarters of banks, including the Agricultural Bank of China, Bank of China, China Construction Bank, Bank of Communications, China Merchants Bank, Exim Bank of China and China Development Bank, and has attracted over 100 financial institutions, including Donghai Marine Insurance Company Limited and AXA Tianping P&C Insurance Co., Ltd. Thanks to the opening of a batch of major platforms such as Finance Silicon Valley Industrial Park, Saibole Finance Industrial Center and Zero2IPO Space, it has fostered the advantage of cluster development in the whole city.
Representative:The Bank of China Tower has become a landmark building of Ningbo and won the “2018 Design Award” from American Institute of Architects. The 5A intelligent office building has the design of a rounded-corner triangle, which is vertically twisted. It perfectly blends into the three background elements of surrounding cities, mountains and the sea.
◎国际金融服务中心 Ningbo International Finance Service Center
This is a modern shipping service cluster connected with over 200 major ports in the world. The shipping logistics industry platform based on the International Shipping Square has gathered over one third of the shipping logistics enterprises in Ningbo, and attracted a batch of excellent companies including Ningbo Zhoushan Port Group to set up headquarters here and top 20 liner companies in the world such as International Freight Forwarder, Hapag-Lloyd and Shanghai Minsheng Shipping to enter. In the first phase of the Shipping Service Center, more than 90 shipping enterprises have settled here, with the center providing one-stop customs clearance service.
Representative:Ningbo International Shipping Square won the 2016-2017 National Quality Engineering Award. It is the tallest building in Ningbo at present, with a height of 256.8 meters and a gross floor area of 140,000 square meters.
◎国际航运服务中心 Ningbo International Shipping Service Center
Zhejiang Innovation Center will be built into a brand-new ecosystem integrating the government, enterprises, universities, research institutes, financial institutions and intelligent technologies, and will become a new landmark in Ningbo where talents are gathered and projects are hatched. A comprehensive service platform incorporating the global network for attracting talents, the online reservation and sharing platform for scientific research facilities and the "3315 Plan" remote evaluation center has been set up to realize the convergence of innovative elements such as talents, technology, capital and information in Ningbo. In 2020, it was recognized as a Zhejiang Provincial Double Innovation Demonstration Base.
At present, the first phase of Zhejiang Innovation Center is in full operation with an area of 184,000 square meters, gathering nearly 30 "3315" high-level talent projects. The second phase with an area of 135,000 square meters has officially started construction, so as to actively build the Center into a gathering place for Ningbo high-level talents and a pilot zone to serve the talent development of the whole province.
◎浙江创新中心 Zhejiang Innovation Center
The Eastern New Town is not only a rising new city center, but also the epitome of Ningbo's image as a "modern coastal metropolis". Magnificent landmark buildings such as Ningbo Center and City Light are springing up, making the city even more prosperous.
◎宁波中心 Ningbo Center
Designed by SOM, one of the world's top design firms, Ningbo Center is the tallest building in Zhejiang under construction, positioned as the future top complex in the city that integrates high-end modern shopping malls, super platinum five-star hotels, international Grade A office buildings and serviced apartments.
This skyscraper will not only expand people's imagination of the city's future, but also advance Ningbo's modern service industry into a high-speed development stage.
◎城市之光 City Light
City Light is designed by Mr. César Pelli, a renowned American architect who designed Kuala Lumpur's Twin Towers and London's Canary Wharf Tower. It is planned to integrate high-end business formats such as waterfront commerce, 5A office, administrative and private residence, and super five-star hotels. Upon completion, it will be another landmark building in Ningbo, adding luster to Ningbo's high-end business district.
As the most dazzling commercial center in Ningbo, the Eastern New Town gathers brilliant complexes such as Hankyu Department Store, Water Street, Hongtai Plaza and Intime City, which together make it even more premium and prosperous.
◎阪急百货 Hankyu Department Store
Gross floor area: about 230,000 square meters
Project value: As the flagship project introduced by the Eastern New Town, it is the first large-scale commercial project directly invested and operated overseas by the Japanese commercial giant Hankyu Hanshin, undertaking the mission of innovating Ningbo's commercial pattern. The project is positioned as a high-end comprehensive department store shopping center, with Japanese cultural elements highlighted in its business planning, covering various commodities and experiential facilities such as top global luxury brands, Japanese-style boutique supermarkets, characteristic cinemas and global fashion brands. It includes 12 brands' first stores in China, 65 brands' first stores in Zhejiang and 76 brands' first stores in Ningbo, thus marking Ningbo's full integration with international metropolises in terms of commerce and shopping, and rewriting Ningbo's existing urban life pattern and downtown area.
◎水街 Water Street
Gross floor area: about 25,000 square meters
Project value: Located in the core public area of Ningbo Finance Center, with Yongxin River to the west and Central Square to the east, it is an excellent place for nearby citizens to stroll, relax and have gatherings. The overall design is integrated with the surroundings, mainly based on an urban CBD style with simple space division. The center of the street is comprised of waterscape, with the fountain adopting the classic Baroque-style curve design, which is colorful and reflects the harmonious beauty of humanities and architecture. Businesses are located on both sides, with supporting facilities integrating high-end dining and entertainment to be introduced in the near future.
◎宏泰广场 Hongtai Square
Gross floor area: about 700,000 square meters
Project value: It is the only commercial real estate investment project in the Chinese mainland by Taiwan Hongtai. It introduces an innovative green design concept of energy saving and environmental protection, featuring a unique full-roof garden ecological system. Integrating leisure retail operations such as famous high-end products, a large-scale entertainment shopping center and a family life leisure shopping mall, it will create a vigorous urban comprehensive functional area with a pan-culture concept.
◎银泰城 Intime City
Gross floor area: about 600,000 square meters
Project value: With “big brands + low price + comfortable experience” as the main feature, it creates a discount mall in the urban center, and delivers a LOHAS lifestyle to consumers. It not only has features such as rich business formats and comfortable environment, but also acts as Outlets, with discounted famous products and direct-sale stores of brand factories as the main retail format, to unleash a new lifestyle.
Leading the Ningbo culture, the Eastern New Town injects new vitality to the time-honored culture, and continues to write the glory of Ningbo. A new cultural center will set sail from here. At present, the Eastern New Town has completed cultural constructions such as Ningbo Cultural Square, Ningbo Library, Ningbo City Exhibition Hall, Wuyi Square and Ningbo Newspaper and Media Mansion.
◎宁波市文化广场 Ningbo Cultural Square
Gross floor area: about 320,000 square meters
Project value: It is the first large-scale learning and entertainment complex in China, combining art, technology and fashion elements through brand-new media technology. It creates a multi-dimensional learning and entertainment space, providing new experience integrating leisure, enjoyment and spiritual enrichment for people. It is a new landmark of urban culture in Ningbo.
◎宁波市图书馆 Ningbo Library
Gross floor area: about 31,800 square meters
Project value: This 24-hour public library will be the literature guarantee center, the service center for public library digital resources and the local literature digital construction center of Ningbo in the future. The number of its collected books is estimated to reach 1,500,000, and it plans to receive an average of 8,000 visitors per day, with 12,000 visitors per day at the peak. This open and free square where people can acquire knowledge will become a new engine for Ningbo to advocate reading and build a scholarly society, and also a good place for the citizens to enrich their spiritual and cultural life.
◎宁波市城市展览馆 Ningbo City Exhibition Hall
Gross floor area: about 24,900 square meters
Project value: Positioned as a multi-functional civic center, it is a window to display the image of Ningbo, and an important platform for citizens to learn about and participate in urban planning. It has functions such as urban science education, public participation, academic exchange, conference reception and tourist visit. As an important public cultural building of Ningbo and a “golden card” to promote the city’s charms, it will play an important role in advancing external exchanges and attracting investment.
In the Eastern New Town, where the water and green areas occupy 35.8% of the whole area, lakes, water bodies, parks and green belts can be seen in every corner. The ecological construction of the New Town is still undergoing, with Ming Lake, Ecological Corridor and Central Park highly anticipated.
◎明湖 Ming Lake
Ming Lake, with a planned area of over 200,000 square meters, will be the largest lake of Ningbo in the future, and also one of the significant projects in constructing a sponge city. It will strengthen the fusion and interaction between city functions and natural ecology, and realize harmony between people and nature. In the 14th Five-Year Plan period, Ming Lake, as a key project, will become an open urban space and an important functional node of the Eastern New Town.
◎生态走廊 Ecological Corridor
Ecological Corridor, with a length of 3.3 kilometers and an area of over 1 million square meters, is the largest green lung of the Eastern New Town. It has won the American Society of Landscape Architects Award twice. This green corridor, blended into the urban texture, incorporates the design concepts of green architecture and sponge city. With the original natural environment as the keynote, it creates a wetland culture in natural ecology.
◎生态走廊 Ecological Corridor
Central Park, with a gross floor area of about 144,000 square meters, is the core landscape area of the New Town. With ecology, life, learning and culture as its landscape positioning, it realizes seamless transfer of subway, bus and other means of transportation through the underground space. It integrates sponge city, green architecture and new technology concepts to create high-quality representative landscapes and an underground transportation hub with brand-new green concepts.